-Adrian James Salva
MEDIA
Are communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.
NEW MEDIA
New media is a catch-all term for all forms of electronic communication that have appeared or will appear since the original mainly text-and-static picture forms of online communication.
New media encompasses multimedia, a term originally used mainly for standalone (not online) presentations in various scales as well as hypermedia, which emphasizes interactivity and specifically means the ability to selectively link from one form of content to another.
What is digital or new media?
New media is used to describe content made available using different forms of electronic communication made possible through the use of computer technology. Generally, the phrase new media describes content available on-demand through the Internet.
TRADITIONAL MEDIA
When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. They are the roots of advertising and the most common form utilized by businesses on a daily basis. Though traditional media is effective, over the course of the last few years we have seen more and more businesses utilizing new media to reach its target audiences.
What is traditional media with examples?
Traditional Media Examples. Marketers have used traditional media such as print,radio, TV, yellow pages and even outdoor ads to reach consumer markets for the last 50 to 100 years. Traditional media can also play a role in the marketing mix for many B2B companies.
Margarita's Blog 